10 principles of entrepreneurial success, from a medtech mogal.

If you really want to create and maintain a life of freedom, your business must be profitable. But that’s easier said than done. Only 1 in 10 startups actually generate commercial revenue, irrespective of their industry or location. Yesterday, at the largest medical devices conference in the world, MD&M West, I was fortunate enough to […]

10 ways to gain your clients’​ respect by being authentic in business.

In 2022, I had a coaching session turned “here are all the things I love about you and your approach” call. While I love words of affirmation, I realized there was a lot to learn from that feedback. So I paid attention. What kept coming through was an immense appreciation for my authenticity in business. […]

Here’s why you aren’t getting paid what you’re worth yet.

In 2023, I met a spectacular woman and emerging entrepreneur who—frankly—is a cut above the rest. Not only does she live an enviable freedom-focused lifestyle that anyone would kill for, she does it with 100% authenticity. Why am I sharing this? Because despite being incredibly accomplished and well-respected in all the career paths she’d had […]

If these two things aren’t in balance, your business is doomed.

Some of us are great at questioning everything, disrupting the status quo, and seeing new possibilities at every turn—a huge asset in business. If this is you, you never quite know how you’re going to “get there,” but you always know where you want to go (albeit ten steps ahead of where you are right […]

How I sidestepped time-wasting detours and built my dream business.

I see increasing numbers of people looking for help starting or growing their business without a clue what they want or need. Honestly, it’s infuriating—I want people to succeed, and making unfocused investments is not the way to do it. Then, what is? The first step to knowing what you want and need to break […]

If you’re on the road to freedom, you may as well turn off now.

Entrepreneurship is often idealized as the ultimate path to freedom, promising autonomy, financial independence, and the ability to live life on your own terms. It’s a dream that draws a lot of people in, mainly because all of those things are true! However, the reality of the situation is much more complex than simply building […]

74 lessons I gleaned from a $3,000 event that changed my life.

I take big risks all the time in my business, especially when given an opportunity to network with other freedom-focused entrepreneurs. But this one takes the biscuit. In 2024, I attended a 2-day event in Toronto that had a whopping $3,000 price tag. Business owners and world-class speakers flew in from as far as Australia […]

How this simple TikTok trend transformed my approach to creating freedom.

If you’re a personal development enthusiast like me, you’ve probably seen the “day in the life” TikTok trend. If not, here’s the gist: you type ‘Tell me a story of a day in the life of my future self based on this description:’ into ChatGPT before describing all of your goals and aspirations in detail. […]